In 2007, Harrods approached Black Salt to undertake a number of projects on behalf of its retail and leisure operations. Our brief was to develop some of the Harrods brands, originate and implement a number of strategic marketing campaigns, and to generate and enhance new and existing fresh revenue streams.
Over the past four years, Black Salt has worked on many initiatives developed Brand Guidelines, innovative CRM programmes and sales strategies on behalf of this globally recognised premium retailer. In addition, Black Salt has designed and built a number of consumer-facing websites for Harrods, along with producing a wealth of highly successful offline collateral.
Black Salt has exceeded its agreed commercial objectives with every project undertaken on behalf of the Harrods group. Our experience has provided enduring communications material, campaign expertise and experienced consultancy across a range of marcomms and direct sales initiatives, that have helped consolidate existing revenue streams and propelled the Harrods Group and its subsidiaries into new markets and service offerings
“Combining state of the art technology, sound marketing decisions and innovative ideas, Black Salt have undoubtedly boosted the reputation of the business as well as directly increased our revenues. Throughout our relationship, we have found Black Salt to be very flexible, very creative and quick to respond.
They developed a deep understanding of our business needs, and produced many good ideas. We sincerely recommend Black Salt to any future client”
