Creative Services

Design

One of the most subtle and powerful aspects of any campaign, great design can often be almost invisible, although its effects are anything but. Well-designed communication material is not only irresistible to its target audience, it also conveys a huge amount of nuanced information about your business and its proposed offering.

From concept to proof, Black Salt draws on over 30 years experience within its design team, producing seemingly effortless design that allows the message to sing.

Copywriting

Good writing serves always to engage the reader, to stimulate the imagination, and to convey the substance of message with style and compelling flair. Communications material within any media can be let down by poor copy, whilst experienced wordsmiths can make even the most basic message a memorable joy to read.

From newsletters to advertisement copy, press releases to direct mailings, Black Salt writers understand the distinctions of format, craft and audience, enabling them to draft flawless copy that hits its commercial objectives.

Film production

From broadcast advertisements to corporate presentations, viral pieces to internal communications, Black Salt works with some of London’s most talented Writers, Directors, Producers and Post houses to create memorable material for screens of all sizes.

As with all Black Salt output, we believe that there is no substitute for genuinely creative treatments. As a marriage of sensory stimulation, film has the capacity to move people like no other medium, and we try to create memorable material that transcends its format and comes alive in people’s minds.

Corporate presentations and brochureware

The object of marketing is to obtain and hold a potential client or customer’s attention and try to persuade them that the message that you are delivering is worth acting upon. The more sophisticated the message, the longer you need to hold the attention. For many businesses, it is often essential to put together presentations and brochureware that succinctly communicate the benefits of their operation in an inherently compelling manner for the target audience involved.

Black Salt develops engaging material that can be used in a variety of formats. From classic print brochures to sophisticated digital packages for download or to be experienced online, we can help distil your benefits and messages into material that genuinely impacts and sells. Check out our case studies for an example of a Black Salt presentation that reaped £24,000 worth of new business on its first outing.

Content creation and development (syndicated or bespoke)

Traditionally, one of the most effective ways by which to communicate with an audience is the development of an engaging newsletter that updates its recipient and inform them of developments that might be of interest. The problem with most newsletters and content is that it singularly fails to capture the attention of the reader.

Black Salt has many years producing content for websites and innovative newsletter material. We have a databank of over 200 bespoke articles that address fundamental areas across a wide range of industries. If you are looking to pep up your content and engage your readership, then talk to us about our syndicated and bespoke content services. We have produced over 200 bespoke newsletters covering a wide spectrum of industries.