Digital Services

Website design, build & SEO

Combining cutting edge technical capabilities and a wealth of online experience, Black Salt builds websites that blend the creative with the effective, and deliver multiple benefits of engagement, interaction and database enhancement.

We believe that brands can use the web in fascinating new ways to develop their identity, create commercial opportunities and enhanced audience reach. The medium and the message are becoming synonymous, and Black Salt creates online experiences that maximise the impact of both.

Using a number of unique and market tested SEO techniques, our expert team have many years of experience in delivering search strategies that bring genuine ROI and full accountability. What's more, we don't blind clients with meaningless technical jargon, just plain-talking, results led campaigns.

Please click here to download a PDF (4Mb) containing screengrabs of recent web sites we've designed and built.

Viral marketing and social networking

The fragmented nature of the media that we consume has led to a significant sociological development within communications. To paraphrase and extend McLuhan, the audience has become the channel, in that all individuals are now both the recipient and the means to spread the message. The message is no longer static, it is live.

The impact that this technological shift has created within the communications industry is seismic, comparable to the advent of television in a world of pictureless radio. It is a dimensional leap into a brave new world where everybody is talking, interacting, recommending back to the media they consume.

Viral marketing and social media are both expressions that the media is now effectively an organic entity. Black Salt understand this from both technological and sociological perspectives, creating highly successful campaigns across social networks that ally creative hooks with a deep understanding of the way that messages grow and spread.

Database management and development

More and more businesses are sensibly placing their business and consumer databases at the heart of their marketing and communications efforts. The active management, segmentation, growth and enhancement of prospect, client and customer lists is an essential component of modern marketing and communications.

Put simply, the quality and scale of your databases will largely dictate the effectiveness and accountability of your commercial propositions to them. Black Salt has many years experience within database management and development, helping clients to expand and diversify their existing lists, and develop sustainable returns from them.