Offline Services

Advertising

One of the primary tools in any company’s quest for more business, targeted advertising campaigns are essential to establish a core channel of communication with your audience. Given the multi-platform media landscape that we now inhabit, the functions and functionality of advertising have changed, although the central principles remain.

Capturing attention, stimulating desire and initiating further action are all central tenets of any Black Salt advertising campaign, and our ability to integrate advertising into other aspects of the marketing mix ensures that our campaigns work harder than most.

Public Relations

The notion of public relations is ever diversifying, because the way that media interacts with us is ever changing. From the ashes of a newspaper-based society, most opinion forming now takes place online, with all the threats and opportunities that exist in a world of 24/7 coverage across a near infinite amount of channels.

The Public Relations services offered by Black Salt places the target audience at the centre of the media spectrum, identifying key channels and their relationships to each other, enabling consistent messages to be received on multiple occasions. We are strong advocates of creative approaches to PR, because in a saturated media landscape, only the most organised and innovative get to make their voice heard.

Customer Acquisition Programmes

The nuts and bolts of it all for many businesses is the acquisition of new customers, new clients, new business. To be successful at acquiring new business, a company needs to recognise and capitalise on both the generic and sector-specific triggers that exist for all potential new customers, be they other companies or individuals.

Black Salt has developed a number of customer acquisition programmes for businesses that are proven to work, because they engage with the very core of the proposition and create a stepped, systematic approach to delivering new business. We believe that all marketing programmes and campaigns should be fully concerned with the bottom line returns they generate, which is why we are happy to index link our fees to your success in this most fundamental of areas.