Strategy Services

Strategic campaign development

As Abraham Lincoln once said, ‘If I had eight hours to chop down a tree, I’d spend the first six hours sharpening my axe’. At Black Salt, we believe that intelligent and sound business strategy should underpin every aspect of marketing and communications we undertake.

No matter how elementary or sophisticated the campaign, we will always add strategic value to the operations of our clients, ensuring that every part of a marketing investment works to its fullest potential.

Business development and alternate revenue streams

At the heart of all Black Salt marketing and communications activity is the drive to develop new and existing business opportunities for our clients. Whether this be through awareness campaigns or direct sales, third party associations that add value or bespoke business development strategies that work, we understand the triggers that create business opportunities, allowing Black Salt clients a distinct edge when it comes to growth.

Our experience of working with successful businesses across a wide variety of sectors has helped us become experts at identifying and developing entirely new revenue streams on behalf of our clients, allowing their businesses to grow across a solid income base.

Brand development

A company’s identity and unique brand attributes are some of its most valuable assets, as a strong brand communicates the appeal of the business and highlights the distinctions between itself and its competitors. Through repeated positive exposure to brands, we develop trust, preference and loyalty to them, the fundamentals of business growth.

Black Salt has developed a wealth of B2B and B2C brands across a wide spectrum of industries and commercial intent. From globally renowned businesses like Harrods to boutique recruitment agencies, we understand the DNA of effective brand development, and can help you make yours work harder.

Customer relationship management

Regardless of how much new business is generated, a business will only be truly successful if it manages to develop and grow the relationship with its existing customers and client base. The art of relationship management is to create a dialogue with each client or consumer that indicates how much you value them, and seeks to propose ways in which the relationship can be enhanced. Many companies that rely purely on new business for growth are failing to recognise the opportunities for business development through better relationships.

Black Salt has a broad range of experience developing CRM campaigns that truly deliver on their promise. Whether it is creating loyalty and cross selling opportunities amongst hundreds of thousands of customers for Harrods, or bespoke contact mechanisms for charities like Terrence Higgins Trust to thank and celebrate their donors, we understand the value of good relationships, and know how to build them.